I have long dubbed American Express as America's Most Generous Credit Card Company™. Amex is well-know for generous sign-up offers as well as its Sync program and for its long-running Small Business Saturday promotion. For several years, Amex offered a $25 statement credit for making a $25 purchase with a small business that accepted American Express cards. Last year, Amex dropped the value of the credit to a (still generous) $10 per card. I'm delighted to say that Small Business Saturday is coming back for 2014 and it's more valuable than ever!
According to the terms and conditions for this year's SBS, each Amex card iseligible for 3 statement credits of $10 each. Starting November 16, you'll need to register your Amex (don't forget authorized user cards!) and make 3 purchases of $10 or more at a qualifying small business. Amex helpfully provides a Map of qualifying merchants. I'm guessing that this promotion will run like the recent local Shop Small August promotion that offered 3 x $5 statement credits. In that case, I was able to make three separate purchases at the same merchant for each card I had.
Personally, I'm surprised and pleased that this year's promotion is more valuable than last year's. I'd also like to note that Amex provides some helpful tools for small businesses to promote the event and drive sales. This is a great opportunity for businesses to bring in customers and we've certainly seen some creative ideas for taking advantage of Amex's generosity.