Fuel Rewards/Fuel Perks and Mycokerewards- UPDATE

     This post is a bit off topic because it doesn't involve travel, per se, but it does involve a points program that I've participated in for a while.  Coke has for several years run the "My Coke Rewards" program in which you earn points by entering codes found underneath coke caps like this one:

Each cap is worth 3 points.  The points can be exchanged for contest entries and other items.  Mostly the program has offered little value, the exception being periodic offerings of Priority Club and Hilton points.

     Well, that has changed somewhat.  Coke is now teaming up with Fuel Rewards, a program for earning discounts on gasoline.  Fuel Rewards runs a number of fuel discount programs for grocery stores, including "FuelPerks" at Winn-Dixie stores.  As of now, 40 Mycoke points can be exchanged for a code that gets you a discount of $0.10 per gallon of gasoline for purchases of up to 20 gallons.  In other words, $2 off a 20-gallon fillup.  At that rate, my math tells me that Coke caps are now worth $0.15 each.

     The limiting factor here is that Coke limits you to "one conversion per MCR Member, per month."  However, if another family member has a MyCokeRewards account, you can combine the Fuel Rewards codes into a single account.  I can confirm that this works, at least on a limited scale.

     This new development is hardly life-changing, but it adds some value to a pretty much moribund program.

UPDATE:  Too good to last, I suppose.  Coke has apparently withdrawn Fuel Rewards from the redemption options.  No idea if it will come back, but I would expect it will at some point.